Reader,

Skepticism is a mindset that consists of questioning, doubting, and carefully examining the validity of claims made by others.

And it’s nothing new. Socrates, Descartes, Carl Sagan, Richard Feynman, and the magicians Penn & Teller were and are noted for their challenges and approaches.

What about the need for “everyday skepticism?”

Do any of these seem familiar?

• A famous actress recommends a health supplement with no scientific backing. You ask: What evidence supports this? Are you being paid?
• An email pops up with "Your Amazon package couldn't be delivered—click here to reschedule." You think: Wait, did I order anything? Is this link safe?
• A new business tool promises to "automate all your decision-making." You wonder: What will I lose in the process? Who controls the data?
• Conspiracy theories about AI taking over the world spark panic, policy changes, or worse. You ponder: Who benefits from this fear? What’s the real evidence?
• ChatGPT prepares a five week marketing plan for your video course. You challenge: What does Chat know about my target audience and their needs and wants.

And the list continues with daily internet exposure to social media hoaxes, clickbait, fake news, and scammers who are much more sophisticated than the Nigerian Princes who have an offer for you.

Red flags

As you go through your daily life watch for these.

• Unrealistic promises -- If it sounds too good, it’s likely not to be.
• Upfront payments – Legitimate offers don’t require fees to access rewards.
• Pressure – “Only three left” is designed to create urgency and cloud judgment.
• Lack of transparency – Hidden and vague terms are always a red flag.

Use skepticism to be a better thinker

I’m going to give you a list of actions that seem intellectually obvious. You’ll say “Well, duh, of course!”

The point behind the list is not to tell you something new, but to challenge you to incorporate it into everyday actions, especially your use of social media as a news and information source.

• Question assumptions.
• Seek evidence.
• Evaluate sources.
• Recognize biases.
• Explore alternatives
• Test ideas.

Building Prepared Minds Project

Julie, Jim, and I will be running a LinkedIn Live session on Tuesday, November 18^th. More information to follow.

I have a favor to ask. Please pass this issue on to someone who might be interested in being better prepared for the future. They can get on our list HERE and we NEVER share their information.

Thanks,

Bill